Smoked Beef Flavored Potato Chips by Simba

Smoked Beef Flavored Potato Chips by Simba

Country of Origin: South Africa

Ingredients: Potatoes, refined vegetable oil (palm fruit & maize germ) with TBHQ, corn flour, salt, sugar, MSG [flavour enhancer (E621)], hydrolysed vegetable protein (soya), spices, flavourings (soya), anticaking agent (E551), colourants (E110, E122, E124, E133), flavour enhancers (E631, E627)

Allergy Info: Contains soya

Simba Chips are a popular brand of potato chips in South Africa. The company was started by Greyvensteyn family, who first invented Ouma Rusks, and after the success of the Ouma Rusks, they diversified their snacks and entered the potato chip business. The story goes that this decision was influenced after Leon Greyvensteyn met the Herman Lay - the co-founder of Frito-Lays.

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